In 2015, if you still believe that Mobile Application Development is solely for big brand and businesses, then unfortunately, you are wrong and living in the world filled with myths. In 2014, a massive number of startups, small, and midsized businesses adopted the mobile trend, understanding that a powerful mobile strategy involves much more than just a mobile-friendly website. In fact, when it came to ROI, small and midsized extracted maximum out of their little investment.     
It’s a common observation that many small and midsized businesses you engage in your day to day life have their own dedicated mobile application, for both major mobile operating systems i.e. iOS and Android. Due to the push of a single mobile app, these small brands are far ahead in the game when it comes to taking their marketing to the next level. In case, if you are still confused about whether to create a custom mobile application for your business, then here are the top five reasons why your business is going to need a push of mobile application in the year 2015, and they are as follows:

Mobile App Makes your Business Visible and Available Around the Clock – With the availability of smartphones, tablets, and phablets, it’s no surprise, that an average individual spends more than two hours a day on his or her web-enabled handy device. A custom business application can make your services and products visible and available around the clock and throughout the year. Mobile apps are the most convenient medium for end-users to reach your business and its offering. As a matter of fact, mobile apps are designed to offer the next level of usability.

Allows you to Offer Better Services and Sales – Every business tempts for more sales, because more sales mean more profit. Instated of sitting in front of laptops and bulky desktops, the techy generation prefers online shopping via their smartphones and tablets. Shopping via handy web-enabled devices save time and offer many other advantages; therefore, it is essential that you offer your customers a dedicated application, designed to offer better service. A mobile application developed keeping your business objective in mind, allows you to offer superior services to your customers.

Offers you a Direct Marketing Channel – A mobile app can perform many activities at a time, including offering general information to end-users, prices of services and goods, contact us details, manages customer’s accounts. News feeds, and much more. One over the top advantage of having a mobile app is that all the information you desire to offer to your customers is right at their fingertips. Via push notifications, you can make them aware about the latest offerings and discounts.

Allows your Business Stand Out of Competition – It’s a known fact that with every passing day, competition around every business is getting fierce. In the stance of vigorous competition, a business mobile application can help your business stand over and above the competition. A mobile app allows your business to take a big leap ahead of your competitors.

Helps your Gain Customer Loyalty – Customer Loyalty is one of the most reasons why you should consider custom mobile application development for your business in 2015. Due to the presence of different marketing mediums, including newspaper ads, roadside banners, flashing signs, coupons, billboards, websites, website banners, flyers, ads on social networks, and email marketing, your business gradually looses grip over your customers. It is the time to make an honest and sincere attempt to stay connected with your existing and new customers. The mobile application is the easiest and affordable way to stay connected with your customers.

Hope you are convinced with the above mentioned points! Contact a mobile application development company, like Concept Infoway in India, to taste the numerous benefits of your own business mobile app.

Search Engine Optimization Services in India are quite affordable and effective. They can boost your website’s rankings in major search engines, increases conversion rates, boost traffic to your website, and eventually bringing more business. There are thousands of SEO companies across the nation, but very few having a proper understanding of the Google’s latest SEO algorithms i.e. Panda and Penguin updates. Post panda and penguin SEO updates, to achieve lucrative results, it is recommended to consult an internet marketing company having a team of experienced SEO experts and webmasters who are adoptive towards shifting SEO trends.

How Search Engine Optimization Services in India Can Help?

Search Engine Optimization / Internet Marketing Services in India have been proven as the most reliable and long-term solutions for marketing a business online. SEO experts are highly skilled and possess the amazing adaptive nature towards the fluctuating SEO trends. They dedicatedly work to promote the prominence of a web page or a website when a customer uses a search engine to get “Natural or Organic” results.

SEO Company in India can help your business in many ways, and few are mentioned below:

  • They can help your business go beyond the competition.
  • They can bring more organic traffic.
  • They can help your business rank better in major search engines.
  • They are affordable means to promote your business online.
  • Their SEO services are future proof.
  • Their SEO services are designed to build trust and credibility between you and your customers.

Being an India based SEO Company in Ahmedabad, Concept Infoway can work alongside as your own in-house marketing team to support and guide, or we can operate as your full team of SEO experts. We are highly adaptive in nature; hence, we can tailor our SEO services that suit your industry as well as meet your business requirements. With more than 14 years of industry experience, our Search Engine Optimization team holds proficiency in SEO activities, including Keyword Research, Onsite SEO, Recovery of Penalties, Link Building Strategies, Social Media Strategies, Content Marketing, Analysis and Reporting, and more.

Is your business website being nailed due to panda and penguin updates? Have you lost your web traffic and business altogether? Do you wish to recover your website from the negative effects of panda and penguin updates? Or, do you wish to regain your web-traffic & business? If yes, then all you need to do is to consult an experienced Search Engine Optimization (SEO) Agency having a comprehensive understanding of the latest SEO algorithms aired by the Google naming them Penguin and Panda.

However, due to the availability of thousands of SEO companies over the web, finding a result-oriented SEO company is a serious job that requires a lot of homework. To help businesses with the hiring process, here are the top five questions that businesses should ask an internet marketing / SEO company before hiring their services for achieving better ranking in search results.

Question No. 1: May I Look your Portfolio A portfolio is the best way to judge a company’s potential and its seriousness towards its clients and profession. In some cases, SEO agency may say no, because of a non-disclosure agreement, but doesn’t mean that company should give you the cold shoulder. You can ask a company to offer you a short list of clients that they have worked with in the past.

Question No.2: What is your strategy for better ranking? The days are gone when SEO activities such as publishing low quality and copied content, directory submission, article submission, black hat practices, etc. fetched desired results. Google’s latest SEO updates (Penguin and Panda updates) have penalized websites indulged in such activities; therefore, it is must that the SEO company that you plan to hire implements SEO strategies strictly obeying Panda and Penguin updates. It is a slow process, but guarantees good results in the end.

Question No.3: Are you going to make changes in the existing website? Post panda and penguin updates, the SEO agency that you hire may suggest some modifications or changes in your existing website. As panda and penguin updates are all about duplicate content and spammy backlinks, SEO agency may make some changes, including changes in layout, add some keywords, replaces duplicate content, and more. Therefore, let them make the necessary changes, but on the condition that you should be made aware about every single movement. Precaution is better than cure; hence, it is always best to have them get your permission before making any website changes.

Question No.4: Modes of Communication? Good communication is essential for achieving predefined business objectives. In the absence of good communication, it becomes hard for companies to determine the progress the website has made. Ask the company about the available modes of communication, so that it’s easier to stay in contact. What is their preferred mode of communication? Is it Skype? Email? Phone Call? Or Video Call.

Question No.5: How much do you Charge for your SEO Services? Last, yet the most important factor, how much do they charge for their services. Some SEO companies may charge you by the number of employees engaged in your project, whereas, others may charge you on a project basis. No matter which path you are going to take, ensure that you get everything in writing to protect yourself.

Take adequate time, dig a little deeper, and don’t forget to ask lots of questions. Hire a SEO company that can bring you continuous success for years to come. For any sort of help related to Internet Marketing, PPC, and SEM, feel free to contact us

Post Google’s Panda and Penguin updates, for businesses, finding a great internet marketing company has become a more demanding task. Recently introduced panda and penguin updates have stormed the internet marketing world; forcing webmasters and search engine optimization companies to reform their SEO strategies from the base. Many internet marketing companies are still confused about Do and Don’ts of SEO post panda and penguin updates.           
After the release of Panda and Penguin updates if your business websites have faced a drastic fall in traffic and business, then it’s time to hire an internet marketing company having a proper understanding of Google’s SEO guidelines and experienced SEO experts.

Here are the top points that make a great internet marketing company, and they are as follows:

Effective SEO Services– Effective and strategically planned internet marketing strategies fetch desire results. A great SEO company possesses expertise in services such as branding, design, search engine optimization, and social media marketing to extract maximum profit out of minimum efforts. Moreover, a company should also hold expertise in outlining personalized SEO strategies depending upon the industry and the nature of the end-users.

Proactive Strategies– Practicing the same SEO activities and strategies after the release of panda and penguin updates will drive no or negative results. A company should have an internet marketing team with proper understanding of Google’s newly introduced SEO algorithms. This team should be able to summarize a strong SEO obeying the SEO guidelines and matching your industry.

Experienced Team– Experienced SEO experts are must if you want your website to overcome negative the effect of penguin and panda updates. Experienced SEO experts hold a good understanding of SEO guidelines; hence can draft a powerful SEO strategy to boost your website’s ranking in search results. Their industry experience makes them more creative and increases their capacity to handle complex SEO challenges. Hire an SEO company propelled ahead by experienced Internet Marketing experts, and see the results speak for themselves.

A great internet marketing company increases conversion rates for viewers to your website, transforming them into your regular customers. Additionally, it increases referrals from social networks, including Twitter, Facebook, LinkedIn, Google Plus, and more. A great Internet Marketing Company can increase your revenues and improves your websites ranking in all the major search results such as Google, Bing, and Yahoo.

Contact Concept Infoway, an internet Marketing Company, to implement a powerful search engine optimization strategy obeying Google’s latest SEO guidelines. Contact us at

It was the matter of surprise for internet marketing experts and webmasters when they came to know about Google’s fresh Penguin Update during the holidays (Thanksgiving and Black Friday Weekend). This move by the search giant Google was really an eye-popping incident, because after the Florida update in the month of November 2003, Google maintained an unstated but loyal promise not to tinker with it’s ranking algorithms during the holiday season. Because of this update, the webmasters and SEO experts unwillingly occupied themselves in understanding the update, even on the busiest shopping weekend of the year.

Originally introduced in April of 2012, Penguin update by google is an algorithm that identifies the evidence of what Google considers as “Webspam”, and remarkably punishes websites if found guilty of spamming or manipulating Google’s SEO guidelines by drastically reducing their visibility in its search results. The sole intention of Google behind the release of Penguin update was to reduce the amount of spam over the web and offer a relevant and user-friendly search experience to its users.

The year 2014 underwent many search engine optimization updates by Google, but the SEO updates during the holiday season were something unusual. Many times, Google has confirmed that it does not approve updates during the holidays. On confirming about updates during the holiday season, Google replied to Search Engine Land saying that the shifts and changes experienced throughout the industry on Thanksgiving Day were a result of the Penguin 3.0 refresh that first began rolling out 6-weeks ago. Google also added that what industry experienced on “Thanksgiving Day” is the ongoing effect of penguin rollout.

Many websites affected by Penguin 3.0 saw changes in Thanksgiving Day; however, as per Google, it was just a part of the process that was still continuing. For our readers, here the current Penguin Update schedule:

  1. Penguin 1.0 on April 24, 2012 (impacting ~3.1% of queries)
  2. Penguin 1.1 on May 26, 2012 (impacting less than 0.1%)
  3. Penguin 1.2 on October 5, 2012 (impacting ~0.3% of queries)
  4. Penguin 2.0 on May 22, 2013 (impacting 2.3% of queries)
  5. Penguin 2.1 on Oct. 4, 2013 (impacting around 1% of queries)
  6. Penguin 3.0 on October 17, 2014 (impacting around 1% of queries)
  7. Penguin 3.1 on November 27, 2014 (confirmed by Google, no impact given, Google considers part of Penguin 3.0)
  8. Penguin 3.2 on December 2, 2014 (not confirmed by Google but based on publisher reports)
  9. Penguin 3.3 on December 5, 2014 (not confirmed by Google but based on publisher reports)
  10. Penguin 3.4 on December 6, 2014 (not confirmed by Google but based on publisher reports)

Because of this Penguin 3.0 refresh, site owners are requested to carefully watch their analytic over the next few weeks for any immediate changes. If your website observes a drastic drop in traffic, then Penguin 3.0 refresh could be to blame.

In 2014, the internet marketing industry observed many dire changes in the name of Panda and Penguin updates that forced webmasters and search engine optimization companies adjust their SEO activities from the base. In 2015, with an objective to make search results more relevant and useful, the Google is expected to release some more SEO guidelines that webmasters have to understand and act accordingly. As Google emphasizes more on high quality and useful content, it is compulsory that we summarize a powerful content marketing strategy in 2015. So, what will be your content marketing strategy in 2015?

According to SEO pundits, for small and midsized businesses, the best step to take in 2015 is to outsource their content marketing efforts to the pros, and here are top reasons.

Why Should Outsource Your Content Marketing in 2015?

  1. Lack of time for Content Marketing– Have you ever tried your own company’s content marketing? If yes, then you would have probably concluded that it is a time-consuming task and requires a lot of planning to get everything done. You have to think up subjects, write healthy and original content, publicize it on social networks, respond to comments, and more. To do it right, it takes a lot out of you. As a business owner, you have many other tasks to execute; therefore, hire a content marketing company, as this is what they do.
  2. Outsourcing is Cost Effective– If you opt to handle your company’s content marketing strategy by yourself, the chances arise that you may won’t have enough time for other business activities. You may unknowingly skip activities that can add value to your brand. Although outsourcing your content marketing will necessitate a financial investment, you may well make up for it with what you gain in productivity.
  3. Do you know content marketing- This sentence doesn’t mean any disrespect to anyone, of course. You might be having a proper understanding of content marketing; however, at the end of the day, your expertise may lie somewhere in your respective industry. There are chances that you may won’t be aware about the Google’s latest algorithms, Facebook ad structures, and how to generate interesting content having an engaging headline. To extract maximum out of content marketing, it is always recommended to hire a consummate internet marketing company.
  4. Difference in Perspective– As small and medium sized businesses are closest to their work and to their business baby, it has been observed, that they fail to develop content with consumers in mind. However, content marketing experts excel in this aspect.
  5. SEO Trends and Content Marketing– The Google’s penguin and panda updates in 2014 totally modified the rules for search engine optimization. And, 2015 is sure to be another year packed with new SEO updates, fads, and game-changing strategies. Preparing a content marketing strategy complying new SEO updates is surely going to be time-consuming and frustrating task; therefore, hire an SEO company to handle it effectively.
  6. Will you be able to keep up with everything? Do you need some assistance on Content Marketing? If yes, contact Concept Infoway at

In the last ten years, the popularity of social networks, such as Facebook, Twitter, LinkedIn, Instagram, etc. has reached a new height. Looking at the current scenario, it won’t be wrong if we state that the use of social networks is no more limited to stay connected with friends and family. As, social networks have emerged as an affordable yet a powerful platform to advertise products and services, businesses, either small or large, are making best use of the opportunity, and are gaining more customers every day.

If you are a business owner, then ignoring the potential of social networks is not good for your business. In a rapidly changing business ecosystem, businesses that don’t adopt the latest trends end up getting left behind. Today, Social Networks are great tools; hence, we must have a robust yet adaptable strategy to cope with this and use it in a smart way.

Today, more than 62% of adults around the world are active in some form of social networks via laptops, computers, smartphones, tablets, or other web-enabled devices. Your business is in need of strong Social Media Strategy because of below mentioned reasons:

  • There are more than 2.03 billion active social media users.
  • More than 1 billion individuals use Facebook each month.
  • There are more than 500,000 individuals using Twitter each month.
  • Every hour, more than 5 million images are uploaded to Instagram.
  • Google Plus button is used for more than 2 billion times every day.
  • Every hour, more than 3,600 hours of video are uploaded to YouTube.

Initially, social media was invented with the intention to connect family and friends; however, it has transformed the rules for all types of businesses. According to Fortune 100 Social Statistics Report by the Burson-Marstellar shows that:

  • There are more than 10 million social mentions every month of Fortune 100 companies.
  • More than 86% of Fortune 100 companies utilize social networks.
  • Twitter is more popular, whereas, more than 70% of Fortune 100 companies are on Facebook.
  • More than 50% of Fortune 100 companies have a Google Plus presence
  • More than 25% of Fortune 100 companies have a Pinterest account.

Social-Media is an open platform; therefore, you don’t have to be a Fortune 100 company to leverage the advantages of social media. Whether your business is small or large, social networks offer equal opportunity for every business to communicate with their targeted customers. While preparing a social media strategy, you should purely focus on your targeted audiences. At the initial stage, if you are trying to attract too many irrelevant customers, then there are chances that you may end up speaking to no one.

Top 3 Search Engine Optimization (SEO) Myths of 2014 UncoveredThe way we used to optimize our websites for Search Engines and end-users have changed considerably. Search Engine Optimization activities such as Guest Blogging, Directory Submission, Spammy Link Building, Low-Quality Content, etc. are now out of course because of Google’s latest penguin and Panda updates. The recent penguin and panda updates have forced webmasters, SEO experts, and SEO Companies to alter their SEO practices from the root.

Search Engine Optimization practices are changing and evolving, because Google and other major search engines, including Yahoo and Bing are trying to make themselves more user-friendly and productive. In this scenario, it has become tough for internet marketing companies keeping with what’s working, what’s not working, what’s been overstated, and What SEO myths have made their way to the forefront. As Google is the most occupied search engine, therefore, it is easy to see where SEO myths might get them started. To worsen the situation for webmaster and SEO experts, SEO myths have also evolved along with SEO algorithms.

Below is the list of top three myths that we have observed in 2014, and they are as follows:

Myth 1: Link Building is Dead.

As we know, link building is earning links from a large varietyof websites as soon aspossible. After recent SEO updates, it is believed link building is dead; however, the general link building is still alive. According to Matt Cut, the head of Google Webspam, guest blogging was over as it was generating an excess of spammy and unnatural links. Making his stance clear, he further added that guest blogging is a good practice; however, only if links are gained naturally and via authoritative guest blogging websites.

Unfortunately, some individuals considered that link building was hazardous and search engines would penalize for external links. However, the most important point to remember when link building is that it should be done for the readers benefit with internet marketing just an added advantage.

Myth 2: Social Media Signals Impact Search Rankings.

Most of us believe that social media signals influence search rankings; however, this is not yet the case. As a matter of fact, posting on Google Plus can aid your website index faster, your search rankings will stay unaffected. Your ranking will not change depending upon how many individuals you have in your circles, retweeting your tweets, liking you on Facebook, etc. Recently, Google made a general clarification that social signals do not move your SEO.

However, this does not mean that you pause or stop social media marketing for your products and services. All you need to do is concentrate on social media for other factors that could propel your rankings.

Myth 3: Optimizing Anchor Text with Keywords will Help

Optimizing anchor text with targeted keywords was one of the best SEO practices a while ago, but this is not the case today. Search engine giant “Google” emphasizes on links that are natural; therefore, using anchor text such as “Click Here” or “This Article” looks more natural than linking something that says “Best Chinese Food” or “Affordable Search Engine Optimization Services”. Keyword stuffed anchor text is a clear sign that you built that link exactly for SEO purpose and not for the convenience of readers. As per Google, optimizing your anchor text with keywords is a sign of over-optimization; hence, this should be avoided.

Concept Infoway, an Internet Marketing firm, has a great focus on Search Engine Optimization, PPC and SEM. Contact us at to optimize your website as per Google’s new SEO updates.

Summarizing an efficient Internet Marketing Strategy requires a lot of hard work, through research, and proper understanding of Google’s SEO guidelines. Without precisely defined goals and business objectives, your internet marketing campaign will not fetch you the desired results. However, a genuine question arises that how will you know if and how effective your internet marketing campaign is. If you want to run a lucrative campaign, then you must formerly think about how you will determine its success.

Another point when a framing an internet marketing strategy is that approaches to your marketing goals should not be restricted to only one channel. A complete internet marketing campaign includes a well-defined social media marketing, Pay per Click, and Search Engine Optimization activities. This collective approach will certainly help you take full advantage of the possibilities that are out there for your business and you.

Here are four basic steps to prepare your internet marketing campaign, and they are as follows:

  • Determine your Goals– What do want to achieve with your marketing campaign? Predefine your business goals along with their priority. Your marketing objectives can concentrate on long or short term.
  • Example Goal:
    a. Introduce our brand or product or service on social media
    b. Setting up internet marketing campaign for website’s visibility

  • Develop Precise Objectives for Each Goal– You will likely have numerous objectives for each goal. You will have to frame smart objectives to achieve more.
  • a. Be determined and specific with your objectives.
    b. Ensure that your objectives are measureable.
    c. Ensure your objectives are realistic and achievable.
    d. If prospect are real, do you have tactics to achieve it.
    e. Are your objectives time bound?
    A simple example of framing precise objectives:
    a. Gain 1,000 Facebook fans and 1,000 Twitter followers by the end of the month.

  • Work Out Specific Strategies– Planning your primary step for accomplishing your first objective of gaining 1,000 FB fans and 1,000 Twitter followers is of course to generate a Facebook and Twitter fan page, that’s if you don’t have one. Give reasons why people should follow you on Twitter and like you on Facebook. And, don’t forget to frequently interact with your online community.
  • List Your Strategies– After a thorough market research; create a list of very precise SEO tactics obeying Google Penguin and Panda Updates to accomplish your internet marketing goals. Offer special deals to your customers, frequently share news covering the topic your fans are interested in, find and follow relevant individuals, and most importantly, stay connected with your online community.

For the past few years, Google has been continuously modifying its search algorithms for the convenience of its end-users. A few months back, the Google introduced its new SEO algorithms naming them Panda and Penguin. The Google’s Panda update emphasized on high quality and original content, whereas, Google’s Penguin update was designed to target spammy links and websites. Panda and Penguin updates by Google nailed thousands of websites at a time.
These websites observed a drastic decline in their ranking, traffic, and business. Businesses that were effected due to panda and penguin updates are searching for Search Engine Optimization companies to recover the lost ranking, traffic, and business.

Tips to find the best SEO Company to help your website overcome the Panda and Penguin Effect, and they are as follows:

  • Experience of an SEO Company– The experience of an SEO company plays a crucial role in recovering your website from the effect of Panda and Penguin. An experienced SEO possesses an in-depth understanding of Google’s SEO guidelines and updates, and acts accordingly to recuperate your website’s ranking. They have time-tested tricks to boost your SERPs, ultimately increasing brand visibility and profit.
  • Skilled Webmasters and SEO Experts– Unless you have experienced and skilled webmasters and SEO experts working for you, it is quite tricky for you to improve your website’s ranking in the search results. Experienced professionals have proper understanding of every Panda and Penguin update. After a comprehensive audit of your website; experienced webmasters and SEO experts summarize SEO activities complying Google’s Panda and Penguin updates.
  • SEO Strategies Obeying Penguin and Panda Updates– The intention behind the launch of Panda and Penguin was to offer end-users the highest quality and relevant content. Hire an SEO company that excels in framing custom SEO services obeying Panda and Penguin updates, as well as keeping your industry in mind. Google’s penguin updates target spammy links and websites; therefore, avoid contacting companies those are still busy in spamming search engines and performing black hat SEO activities. Only refined SEO tactics based on the latest Google’s SEO Guidelines can help your website overcome the effect of Panda and Penguin.
  • Expert Content Writers– Since the day of inception, Google has emphasized on the importance high quality content. Therefore, Google states Content as King. Even in the latest version of Panda update, Google has urged website owners and webmasters to provide high quality and original content on their websites. Therefore, expert content writers are equally important.

In the end to conclude, find an SEO company that has all the above-mentioned ingredients in it. However, if you are stuck, and require help in making a decision about choosing a professional Search Engine Optimization Services and PPC, just contact us