In this day and age, having an internet presence is imperative. Businesses, no matter the size, need websites to extend their reach across the geographical borders. And, when they complement their website with web apps, the impact on their online presence surely doubles. But ordinary websites and web apps will not do. What businesses need is a secure and high performing solution. People visiting a website or using a web app cannot stand the sluggish performance; they will immediately switch over to another site or app. Likewise, people visiting a site or using a web app also need surety about their data; who would want their credit card or banking information leaked?

In the light of secure and high performing websites and web apps, businesses have two good options available: either go for ASP.NET development or go for Ruby on Rails development. Both make good choices, but if a business is short on financial budget, Ruby on Rails development can be ideal. ASP.NET development is rather costly.

Ruby on Rails is an excellent web application framework built using Ruby that helps ROR developers develop websites and web apps. Ruby itself is an Open Source programming language; hence, Ruby on Rails too is an Open Source framework. It is cross platform as well. Since it is Open Source and cross platform compatible, the cost of developing and deploying solutions via Ruby on Rails development is lower than solutions via ASP.NET development.

When using Ruby on Rails, developers do not need to write lengthy codes. In fact, the purpose of Ruby on Rails is to reduce the code length. And when the code is small, the improvement in the performance of either a website or web app is inevitable. Writing small code also means quick creation of websites or web apps.

As far as the security of the websites or web apps is concerned, Ruby on Rails offers numerous security methods to thwart threats and attacks such as SQL injection, user account hijacking, bypass user account, reading or modifying user data, and so on.

Overall, when secure and high performance, yet affordable websites or web apps are demanded, relying on Ruby on Rails can be a good idea. It is an excellent framework for developing exceptional web solutions. It is trusted by many large sites like Twitter, Shopify, Basecamp, and more, so both large and small businesses can trust it too.

Only a few offer Ruby on Rails (ROR) development in India, and we, Concept Infoway, are one of them. We have considerable industry experience and skilled Ruby on Rails (ROR) developers who can deliver excellent web solutions using this technology.

Find out more about Ruby on Rails development in India by visiting

As shocking as it sound, yet Microsoft is going through some big and drastic changes right now. Recently a part of Bing Maps was sold directly to Uber, and now it seems that the future of Windows Phone is also about to change.
As per the rumors, Microsoft’s Senior Leadership Team, further leading by the company’s CEO Satya Nadela are into discussions of dropping Windows Phone off the shelves, and are distancing themselves from mobile phone and tablets business.
Leakster MSFTNerd posted on his Twitter account (@MSFTnerd)that rather than focusing on Windows Phone and Tablets, Microsoft will be focused to offer Android with particular apps and services pre-loaded.

Yet, the above are just rumors and things can’t be confirmed until there is any official announcement from Microsoft.

What do you think should Microsoft really kill Windows Phone and Tablets or should they try to bring some innovation in it? Share your comments for the same.


Knowledge Source:

Most people in the world of web and internet marketing will be aware about the term SEO or Search Engine Optimization. To keep it easier in words, SEO is a process of improve the rankings of the website in the search engines. However, despite being such simple in words, the logic is as complex as Rocket Science.
In fact, SEO requires a lot of efforts which includes but not limited to:

  • A constant urge of research & development
  • Changing of policy and practices
  • Trying the new ones as and when the search engines release any updates
  • Ensuring that the rankings are not deteriorated
  • Ensuring that one doesn’t use any false (black-hat) SEO practices by mistake
  • Ensuring that the website is not getting penalized
  • Keeping the track of the new updates released by the search engines, and be pro-active on it
  • Following and be up-to-date with the latest trends in the web and internet marketing industry
  • And so on…

The list could be endless; however, the core remains the same to make sure that website ranks well in the Google.

Taking One Step Further

The main reason behind opting for the SEO and achieving the good rankings is to drive traffic towards the website, and thereby generate sales / business. However, what if you have already achieved the Number One ranking in the search engines. What will you do after achieving the good rankings? Of course, by then all the efforts made towards the SEO will be focused towards maintaining those rankings, yet the overall business generation will be same, most likely there won’t be any considerable amount of hike in the overall sales generation via the SEO.

Agreeing to the fact that there are various other ways to drive sales such as re-designing the website, introducing new product / service portfolio, opting for paid internet marketing via PPC and paid social media promotions. Yet, with core SEO services the sales generation will be almost stalled at the same number.

This is exact the same question, I was been asked recently by one of our client. We were able to manage number one rankings for his website in the search engines. The website ranked between number 1 to 5 in the search engines for all 6 keywords. We are also handling their social media profiles, and PPC campaigns. In fact, the total combined number of Goal Conversion / Lead Generation ranges between 40 – 45 per month, 20-25 Organic SEO, and remaining from PPC.

Yet, despite the good number and extremely high sales ratio, the question asked by the client was something astonishing for us. It was something drafted in this way, “We are extremely happy with the SEO services offered by you guys. We are ranking extremely great, and we are able to get at least 20-25 leads per month via it, which is huge number considering our business perspective. However, at the same time, we want to increase our business overall sales ratio. So apart from the SEO, PPC, SMM and Paid Social Media Promotions, what else you guys could offer to increase our sales?”

To be frank, we didn’t had any answer for it at that given time and moment. Yet, the question was something that struck my mind. It seemed as a feeling when you feel happy and at the same time, ‘Empty’ after achieving your goal.

The question was merely simple, how can we take the SEO one-step forward? We had thought a lot about it, yet we weren’t able to find any concrete solution, except, asking to client to increase their area of operations, so we can plan new keywords and focus on it accordingly. Client did agree with that, yet inside we know ourselves that this was not concrete solution at all.

The question still haunts me, and I am in still search for a solution.

Hence, unfortunately, yet I’ve to end this blog as a half-written story. Yet, would appreciate the feedback from the readers.

Also do let me know if you like my blog or not, and please feel free to drop your comments.


Along with the upcoming Microsoft’s Windows 10, Microsoft is also coming up with the Universal Windows Platform (UWP), one app package that allows a developer to build an app that can work on all Windows 10 devices. At the same time allowing you to design your pages to render perfectly no matter what device a user is using to view them. The UWP allows to develop an app that can work on all Windows 10 devices, which includes Windows 10 phone, Windows 10 Desktop, Windows 10 Tablet, as well as Xbox.

Things needed to get started

Getting started with Windows 10 Universal apps development is easy, wherein you first need to download and install Microsoft Visual Studio. Herein, you have to ensure that while installing the Microsoft Visual Studio, you have selected the Universal Windows App Development Tools from the optional features list. These tools are the key parameters to begin with Windows 10 universal app development.

However, the above is just the beginning as the main part starts with the coding and development, wherein the Windows Phone developer already has the expertise.

If you are looking for a solution with Universal Windows 10 App Development then this is the perfect time for you to get started. Contact us today for a no-obligation quote and analysis of your requirement.

Image and Knowledge

If you’ve missed this year E3 2015, then you’ve missed one of the most innovative products of this decade, i.e., Microsoft HoloLens. Microsoft HoloLens is one of a kind Augmented Reality device, yet unlike Oculus Rift VR and Sony’s Project Morpheus, it creates Augmented Reality in the real world (of course can be viewed only by the wearer).

Checkout the video above, displaying the power of Microsoft’s HoloLens during the play of the popular video game, Minecraft.

With over 2 million Apple Watch already sold, there is no doubt that your business should opt for Apple Watch App for itself.

With the launch of Apple Watch, Apple has not only dominated but also transformed the wearable tech industry. Despite being expensive than other wearable gadgets and watches, the Apple Watch is already leading the wearable market share.


Sporting the Apple’s Apple S1 Processer, coupled with 512 MB RAM, and 8 GB of internal storage, Apple Watch is one big powerhouse, as far as the wearable tech is concerned. Also not to forget about the Flexible Retina OLED screen.


Additionally, the Apple Watch is powered with watchOS, which has now been upgraded recently, adding performance improvement, along with more compatibility and functionalities.

What’s in it for you?

Overall the combination of the above features, makes Apple Watch an ideal choice to run wearable Apple Watch App, ranging from social networking to flight tracking, sports app to health check app, and more.

No doubt, your business could take the advantage of its overall hardware and software power, along with the benefits of Apple Watch SDKs released for the developers, which will eventually help to develop a custom app, specially designed for your business.
Most importantly, you can also sync your exisiting business iPhone and iPad apps with Apple Watch App.

What are you waiting for, contact us today for Apple Watch App Development Services.

With Microsoft Windows 10 scheduled to release on July 29, it is obvious that most people will like to update their existing Windows Operating System. The Windows 10 is already incorporated with many new features and easy-to-use UI and UX, especially the return of Start Menu, this makes it an ideal choice for every Windows lover. Besides, not to forget that Windows 10 will be a free upgrade for Windows 7 and Windows 8.1 users.

So if you are still running on Windows 8.1 or Windows 7, this is going to be the most easiest way to reserve your free copy of Windows 10 upgrade.

Windows 10 Upgrade Requirement

  • Operating System: Firstly, you have to make sure that you have turned on Windows Automatic Updates on, and is running on the latest version either Windows 7 SP1 or Windows 8.1, and you must have installed a March the Windows update dubbed KB3035583, according to blog site VentureBeat.
  • Processor: Make sure that your pc is running on a minimum of 1 GHz processor.
  • RAM: Along with the processor, also ensure that you have at least 1 gigabyte (GB) for 32-bit or 2 GB of RAM for 64-bit.
  • Hard disk space: If you want to run Windows 10 on your PC then ensure that you have at least 16 GB free space for 32-bit OS or 20 GB free space for 64-bit OS.
  • Graphics Card: You have at least DirectX 9 compatible graphic card or higher with WDDM 1.0 driver.
  • Display: In order to run Windows 10 on your pc, your display drivers, as well as your monitor should support at least 1024×600 resolution.
  • Extra: The pre-installation will take up to 3 GB of storage space on your device, hence also make sure that you’ve the necessary free space on your PC.

How to reserve your free Windows 10 upgrade

If you are thorough with the above points, and your PC is connected with the internet connection, then you will be able to see a ‘Get Windows 10’ icon in the Notification Area of your device. Rick click on the icon, and then left click on ‘Reserve your free upgrade.’

  • Once clicked, there will be a pop-up window that will explain you on how the free upgrade will work.
  • The window will ask you to enter your email ID, and will state that Windows will notify when the update is available.
  • Simply, enter your email-ID and click the button to reserve your free upgrade.
  • In case if you change your mind, and would like to cancel your reservation, click the Windows 10 icon again.
  • Then click the horizontal lines in the upper left corner to display the menu and click the link for View confirmation.
  • Once, clicked then click the link to Cancel reservation and confirm your choice.

Image Source: Google Images
Knowledge Source:,

Most people are aware about the SEO, also known as Search Engine Optimization services, which is focused towards achieving good rankings of the keywords of the website in the search engines. However, there is a new trend in the market known as ASO or App Store Optimization.

So, What is ASO or App Store Optimization?

Before we get on what is ASO, let us first get some rough stats. Apple’s AppStore and Google’s PlayStore, both are filled with literally millions of apps. Same applies with Windows Market Place. Now imagine this, in this millions of apps, chances are that there are more than 1 app that provides almost identical services.

For instance taxi or cab booking app, wherein you can find apps such as Uber (at almost the #1 spot, and the later others falls down the line). Now Uber has a brand reputation, and most people searching for the taxi booking app will most likely will first search for “Uber”. Besides, most people will be also placing the positive comments regarding the Uber App. Ultimately, with more search volumes and more, positive comments, it is obvious that Uber will rank top in the search volume. However, there are many other businesses, whose apps faces challenges, and fails to rank good in the App Store Listing. Yes that is right; the App Store Listing, somewhat similar to the Google, Yahoo, and Bing’s search listings. And just like the search engines, it has now become important for the businesses and individuals to make sure that their app ranks well in the search listing of the App Store.

So what is ASP? The process focused towards achieving good rankings of the apps in the app store is known as App Store Optimization.

Why ASO?

Just like you want your website to rank top in the search engines, similarly you also want your App to be ranked top in the app store search results. ASO plays a crucial role in achieving this, thereby helping you to gain more number of downloads.

How ASO is Done?

Just like the SEO, there are several parameters that you’ve to consider while doing an ASO for any applications. These parameters includes but not limited to,

  • The type of application – mobile or tablet
  • Market of the application – Google PlayStore or Apple’s AppStore
  • Ensure that the application is marked in its relevant category, has all the relevant images of the application
  • YouTube video integration of the app, as it will give a major boost towards the app
  • Landing Web Page (not in the app store) of the app
  • Blog writing, highlighting the features and advantages of the app
  • Sending the app for review towards several app review website
  • Promoting the app on social media platforms
  • And more….

I hope the above covers almost everything regarding the App Store Optimization; however, if I’ve missed out anything, please feel free to share your inputs in the comments. Also if you would like to know more about SEO, ASO, PPC, etc., please feel free to drop your email in the comments, and I will get back to you asap.

When organizations and businesses are looking for a security oriented dynamic website and / or a high-level complex web application, is the optimum choice. Offered by Microsoft, is state-of-the-art framework that not only allows to craft exceptional websites and web application, yet at the same time it also ensures that the security features are taken into consideration. Besides, not to forget that development allows to develop rich and complex applications such as Custom CRM, Accounting Management Software, POS System, and much more.

On the other hand, though development has several advantages, yet the fact is that most organizations / businesses does not have the in-house resources / developers who can help them cater their needs; obviously this is because of the fact that most organizations / businesses does not require such level of skillset. This is why, when it comes to such requirements, most organizations depends upon development company, who can cater their needs in the most appropriate way.

However, in this competing world, where there are thousands of development companies and freelancers available, it becomes a daunting task for these organizations to find the right one.

When it comes to development there are many businesses that depends on either agencies, references, Google, or freelancing websites, which may lead them towards unfavorable outcome. This unfavorable outcome could be in several ways such as expensive cost, delay in project delivery, completed project not as per the requirement, buggy system, and so on. On the flipside, the one who doesn’t depends upon the above channels, wonders how to hire a good development company?

Below are few points that will help you to choose a good development company

  • Microsoft Gold Certified: is offered by Microsoft, and Microsoft offers accreditations to the companies who have the expertise as well as the required skillset in the particular field, technology and framework. The first step is obvious is to search for a company who has the Microsoft Gold Competency in development. The accreditation will give you an ease of mind when it comes to your requirement.
  • Team Strength: When the project requirement is of high magnitude it is but natural that you require a good team strength to complete the project on time. Ask for the number of developers the firm does have, as well as about the team leaders and project managers. If possible, also ask for the CVs for the same, which will allow you to gain confidence in the company.
  • Business / Technical Analyst: When you have a complex requirement, it is essential to have a technical / business analyst to review your requirement and prepare the scope of work for the same. This scope of work will help to finalize the requirement including the wireframes, application flow, click events, and so on. Hence, it is recommended to opt for a company who has a team of business / technical analyst in place.
  • Reports: Reports is an essential part, especially when your project is already in the development phase. Check that whether the development company you select provides daily / weekly and monthly project status reports or not. If so, then what tools / methods they use to provide the reports. Also check that up to extent they are providing the reports. The reports will help you to justify the number of hours utilized behind your project, and determine the costing / cost analysis from your end.
  • Cost and Time: Finally, it comes to cost and time factor. This is pretty much easy to understand. Yet, it is not necessarily that those who offer lower costing are the ones with whom should you go with, and neither with that who provide higher costing are the best. Choose wisely.

I hope the above will help you to choose a good development company for your requirement. Yet, if you’ve still any doubts, please feel free to drop your comments, and I will certainly get back to you.


It is always difficult to develop an app for the Apple Watch. After all, it is an Apple product, and developing apps for Apple products viz. the iPhone and iPad, persistently require stringent quality control. Nevertheless, in the case of Apple Watch, along with quality control, Apple Watch app developers also need to heed several other aspects. Below are a couple of important things that Apple Watch app developers have to consider for Apple Watch app development.

App Design

The Apple Watch does not have the luxury like both the iPhone and iPad have regarding the screen size. It is a watch, smartwatch, but a watch with 1.5-inch (diagonal) display. It needs clever app design to make the app work on the Apple Watch. An approach that shrinks down the existing iPhone app is not going to work for the Apple Watch app; designing interfaces like an iPhone app is simply futile.
The Apple Watch app developers need to take into consideration what users want to see at a glance. The time of interaction a user has with his or her Apple Watch is marginal. Therefore, the app should be able to deliver whatever the users seek in the lowest amount of time. For that, the app needs ingenious design – a design with simple, easy-to-understand user interface.
For Apple Watch app development, developers need to avoid the urge to trim down their existing iOS app. Instead, they need to understand the small space (screen size), and design the app cleverly. Special attention to the use of a good font and a proper font size is also vital.

Apple Watch’s Hardware Limitations

It is understandable that because of the size, Apple Watch has certain limitations. As it lacks the computing power like an iPhone or iPad does, the apps can become laggy or slowish. Those apps with the flamboyant user interface will create more lag problems.

On the other hand, the WatchKit, the framework that helps developers to develop apps for Apple Watch, still has some inconsistency and problems. Therefore, the developers have to work very hard and smartly to develop apps for Apple Watch. They need to make sure to keep the codes simple and consistent. They need to avoid creating latency-creating functions. Heavy animations also slow down the app, so developers should restrain their use.