After a wait of nearly 10 months, Google has now slowly started pushing out Google Panda 4.2 past weekend.

The roll-out is really slow this time, hence the affect may have gone unnoticed by many. Google says that the update can take months to roll out fully. This ultimately means that Google’s Panda algorithm is indeed on a massive scale.

The last update of Panda, Panda 4.1 was released on September 25, 2014, almost 10 months ago. Google has said that the new update will affect 2% to 3% of English language queries.

The new rollout will offer an opportunity to those whose websites were penalized during the last rollout, if they made the right changes.

Similarly, chances are that many websites may got affected with this new update, yet one may not be able to notice the full impact straight away. The reason is because as said earlier Google will release this update slowly, so one should be able to see the affected changes in the organic results slowly over the period of time.

Yet, stay tuned, we will keep you posted as and when any new updates arrives.

Besides, feel free to share you inputs, and if you need any SEO services or a no obligation Pre-SEO analysis, kindly get in touch with me at or on Skype at cipl_pawanj

Now with 1+ million publishers on its blogging platform, LinkedIn has indeed achieve a significant milestone. The company has also celebrated with its official blog post – click here for the same.

Going back in the past, 3 years ago, LinkedIn has launched the blog publishing platform with only 150 handpicked influencers eligible to publish. As of now, LinkedIn publishing rights is available to almost all English speaking members, and will be soon available in every language.

Some of the major accomplishments achieved by LinkedIn Blog Publishing are:

  • 1+ Million publishers
  • More than 130,000 posts per week.
  • 45% of LinkedIn blogs readers consists of top tiers of industries such as managers, VPs, CEOs, etc.
  • The average blog post has now reached an audience of professionals in over 21 industries and 9 countries.
  • Higher education, tech, and financial services are some of the top content demanding industries.

Please feel free to share, how you feel about LinkedIn Blog Publishing – Do you really like it or you feel like it is too lame?

Microsoft C# developers can now create customized dashboards with the availability of various reporting APIs that Microsoft has released by accessing the Azure AD reporting data.

As a part of preview release, Microsoft has showcased various Azure Active Directory Reporting APIs that will grant the developers the power to bring that reporting data into customized dashboards, as well as applications such as Excel or Power BI, and security information and event management (SIEM) solutions.

David Howell, a Partner Group Program Manager with Microsoft Identity and Security Services Division, has stated in his blog post, “Today, I am thrilled to announce the public preview of the Azure AD Reporting API. Using the set of REST APIs you can now programmatically access data from Azure AD reports in a format best suited to your specific needs.”

The Azure AD reporting API will empower the developers with the following:

  • Will allow them to programmatically access data from Azure AD reports using simple REST-based APIs
  • Further the REST based APIs can be used with PowerShell, C#, and others that supports REST APIs with OAuth
  • The developers can publish the data extracted from the above in text, XML or JSON formats.

You can check out the complete blog by clicking here

Finally, if you are looking for good C# developers – dedicated or hourly based – or perhaps are looking for C# development project development, please feel free to drop us an email at and / or ping us on Skype at conceptinfoway

In the past several years, Facebook has made several changes in its News Feed algorithm, all focused to ensure that users are able to see the most relevant information. Yesterday on July 9th, considering the same, the company has rolled out another major update that gives you more power over what you want to see in the News Feed.

The new Facebook’s News Feed Preferences now offers there additional options to filter through the information / content that you want to see when you land on the its website, as well as the mobile app.

  • Prioritize Friends & Pages: This allows you select and filter the news feed that you want to view from your preferred friends and pages. The changes will allow you to view their contents first in the News Feed.
  • Discover New Pages: This allows you to search for more Pages to follow based on the types of Pages that you like.
  • Follow / Unfollow: It becomes frustrating sometimes for the users, when they have to view the contents of the friends that they don’t like to see, on their News Feed. The Unfollow will allow them to simple prevent the contents share by those friends, appearing in your News Feed. Most importantly, in order to achieve this, one need not have to unfriend someone.

The settings for the same can be adjusted by going through the News Feed Preferences section under the Settings menu. The new app with the same effect is available on iOS as of now, and will be soon released for Android devices.

Many of us, who have already registered to get their hands on Windows 10 with Microsoft’s Windows 10 Upgrade notification, there is a sad and disappointing news that you may not be able to receive the update by the month’s end, as you might have expected.

Last month, during the beginning of June, Microsoft officially announced that Windows 10 will be released on July 29. However, that doesn’t means that everyone will be able to receive the update on that date.

The first few lucky person who will be able to receive the updates are those who have helped out Microsoft to help find the flaws in Windows 10 via working on the Windows Insider Program, which was launched last year in October.

Last Thursday, 2nd July, Terry Myerson, Microsoft’s executive vice president of operating system said in a blog post that “Starting on July 29, we will start rolling out Windows 10 to our Windows Insiders. From there, we will start notifying reserved systems in waves, slowly scaling up after July 29th.”

Overall, though the news might be a disappointment for many of those who have expected the update on July 29th itself, yet still it is worth to wait.

In this day and age, having an internet presence is imperative. Businesses, no matter the size, need websites to extend their reach across the geographical borders. And, when they complement their website with web apps, the impact on their online presence surely doubles. But ordinary websites and web apps will not do. What businesses need is a secure and high performing solution. People visiting a website or using a web app cannot stand the sluggish performance; they will immediately switch over to another site or app. Likewise, people visiting a site or using a web app also need surety about their data; who would want their credit card or banking information leaked?

In the light of secure and high performing websites and web apps, businesses have two good options available: either go for ASP.NET development or go for Ruby on Rails development. Both make good choices, but if a business is short on financial budget, Ruby on Rails development can be ideal. ASP.NET development is rather costly.

Ruby on Rails is an excellent web application framework built using Ruby that helps ROR developers develop websites and web apps. Ruby itself is an Open Source programming language; hence, Ruby on Rails too is an Open Source framework. It is cross platform as well. Since it is Open Source and cross platform compatible, the cost of developing and deploying solutions via Ruby on Rails development is lower than solutions via ASP.NET development.

When using Ruby on Rails, developers do not need to write lengthy codes. In fact, the purpose of Ruby on Rails is to reduce the code length. And when the code is small, the improvement in the performance of either a website or web app is inevitable. Writing small code also means quick creation of websites or web apps.

As far as the security of the websites or web apps is concerned, Ruby on Rails offers numerous security methods to thwart threats and attacks such as SQL injection, user account hijacking, bypass user account, reading or modifying user data, and so on.

Overall, when secure and high performance, yet affordable websites or web apps are demanded, relying on Ruby on Rails can be a good idea. It is an excellent framework for developing exceptional web solutions. It is trusted by many large sites like Twitter, Shopify, Basecamp, and more, so both large and small businesses can trust it too.

Only a few offer Ruby on Rails (ROR) development in India, and we, Concept Infoway, are one of them. We have considerable industry experience and skilled Ruby on Rails (ROR) developers who can deliver excellent web solutions using this technology.

Find out more about Ruby on Rails development in India by visiting

As shocking as it sound, yet Microsoft is going through some big and drastic changes right now. Recently a part of Bing Maps was sold directly to Uber, and now it seems that the future of Windows Phone is also about to change.
As per the rumors, Microsoft’s Senior Leadership Team, further leading by the company’s CEO Satya Nadela are into discussions of dropping Windows Phone off the shelves, and are distancing themselves from mobile phone and tablets business.
Leakster MSFTNerd posted on his Twitter account (@MSFTnerd)that rather than focusing on Windows Phone and Tablets, Microsoft will be focused to offer Android with particular apps and services pre-loaded.

Yet, the above are just rumors and things can’t be confirmed until there is any official announcement from Microsoft.

What do you think should Microsoft really kill Windows Phone and Tablets or should they try to bring some innovation in it? Share your comments for the same.


Knowledge Source:

Most people in the world of web and internet marketing will be aware about the term SEO or Search Engine Optimization. To keep it easier in words, SEO is a process of improve the rankings of the website in the search engines. However, despite being such simple in words, the logic is as complex as Rocket Science.
In fact, SEO requires a lot of efforts which includes but not limited to:

  • A constant urge of research & development
  • Changing of policy and practices
  • Trying the new ones as and when the search engines release any updates
  • Ensuring that the rankings are not deteriorated
  • Ensuring that one doesn’t use any false (black-hat) SEO practices by mistake
  • Ensuring that the website is not getting penalized
  • Keeping the track of the new updates released by the search engines, and be pro-active on it
  • Following and be up-to-date with the latest trends in the web and internet marketing industry
  • And so on…

The list could be endless; however, the core remains the same to make sure that website ranks well in the Google.

Taking One Step Further

The main reason behind opting for the SEO and achieving the good rankings is to drive traffic towards the website, and thereby generate sales / business. However, what if you have already achieved the Number One ranking in the search engines. What will you do after achieving the good rankings? Of course, by then all the efforts made towards the SEO will be focused towards maintaining those rankings, yet the overall business generation will be same, most likely there won’t be any considerable amount of hike in the overall sales generation via the SEO.

Agreeing to the fact that there are various other ways to drive sales such as re-designing the website, introducing new product / service portfolio, opting for paid internet marketing via PPC and paid social media promotions. Yet, with core SEO services the sales generation will be almost stalled at the same number.

This is exact the same question, I was been asked recently by one of our client. We were able to manage number one rankings for his website in the search engines. The website ranked between number 1 to 5 in the search engines for all 6 keywords. We are also handling their social media profiles, and PPC campaigns. In fact, the total combined number of Goal Conversion / Lead Generation ranges between 40 – 45 per month, 20-25 Organic SEO, and remaining from PPC.

Yet, despite the good number and extremely high sales ratio, the question asked by the client was something astonishing for us. It was something drafted in this way, “We are extremely happy with the SEO services offered by you guys. We are ranking extremely great, and we are able to get at least 20-25 leads per month via it, which is huge number considering our business perspective. However, at the same time, we want to increase our business overall sales ratio. So apart from the SEO, PPC, SMM and Paid Social Media Promotions, what else you guys could offer to increase our sales?”

To be frank, we didn’t had any answer for it at that given time and moment. Yet, the question was something that struck my mind. It seemed as a feeling when you feel happy and at the same time, ‘Empty’ after achieving your goal.

The question was merely simple, how can we take the SEO one-step forward? We had thought a lot about it, yet we weren’t able to find any concrete solution, except, asking to client to increase their area of operations, so we can plan new keywords and focus on it accordingly. Client did agree with that, yet inside we know ourselves that this was not concrete solution at all.

The question still haunts me, and I am in still search for a solution.

Hence, unfortunately, yet I’ve to end this blog as a half-written story. Yet, would appreciate the feedback from the readers.

Also do let me know if you like my blog or not, and please feel free to drop your comments.


Along with the upcoming Microsoft’s Windows 10, Microsoft is also coming up with the Universal Windows Platform (UWP), one app package that allows a developer to build an app that can work on all Windows 10 devices. At the same time allowing you to design your pages to render perfectly no matter what device a user is using to view them. The UWP allows to develop an app that can work on all Windows 10 devices, which includes Windows 10 phone, Windows 10 Desktop, Windows 10 Tablet, as well as Xbox.

Things needed to get started

Getting started with Windows 10 Universal apps development is easy, wherein you first need to download and install Microsoft Visual Studio. Herein, you have to ensure that while installing the Microsoft Visual Studio, you have selected the Universal Windows App Development Tools from the optional features list. These tools are the key parameters to begin with Windows 10 universal app development.

However, the above is just the beginning as the main part starts with the coding and development, wherein the Windows Phone developer already has the expertise.

If you are looking for a solution with Universal Windows 10 App Development then this is the perfect time for you to get started. Contact us today for a no-obligation quote and analysis of your requirement.

Image and Knowledge

If you’ve missed this year E3 2015, then you’ve missed one of the most innovative products of this decade, i.e., Microsoft HoloLens. Microsoft HoloLens is one of a kind Augmented Reality device, yet unlike Oculus Rift VR and Sony’s Project Morpheus, it creates Augmented Reality in the real world (of course can be viewed only by the wearer).

Checkout the video above, displaying the power of Microsoft’s HoloLens during the play of the popular video game, Minecraft.